The Verizon 5G Labs app opens the gateway to a realm of unprecedented possibilities — events and performances by emerging and top musical artists, XR stages, and 5G-powered venues explored in interactive, immersive 360° experiences that replicate the feeling of being physically present.
Comprehensive research into user needs, clear goals around engagement and demonstrating 5G's capability, then wireframing and prototyping toward an intuitive interface. High-quality video content for events and live broadcasts was integrated to complement the 360° experiences, built in close collaboration with 5G technology experts for performance and accessibility across devices.
A cutting-edge, user-centric app combining product design, UI/UX, and VR/360° video production — with a strategic launch plan and a continuous feedback loop driving iterative improvements as the app evolves to meet changing user expectations.